Case Study: Canada Cartage achieves 100+ hires and reduced agency costs with HireHive

Canada Cartage - Customer Case Study

Canada Cartage, a B2B trucking and logistics company, was facing unsustainable recruitment costs, heavy reliance on employment agencies, and a chaotic hiring process that depended on email rather than a central system. To address these challenges they implemented HireHive’s lightweight recruitment platform and careers page to centralize candidate tracking and start building their employer brand and social recruiting presence.

Using HireHive, Corporate Recruiter Cheryl McCallum made the system part of her daily workflow (80–90% of her day) and greatly improved outreach effectiveness — achieving a 47% candidate response rate versus an industry average of about 20%. As a result, Canada Cartage hired more than 100 people across Canada and North America in the last year, reduced reliance on agencies, and kick‑started a social media and careers‑page strategy powered by HireHive.

Canada Cartage

Cheryl McCallum

Corporate Recruiter