Case Study: Deep Eddy Vodka achieves rapid revenue growth and successful acquisition with HireBetter

Deep Eddy Vodka - Customer Case Study

Deep Eddy Vodka launched in Austin in 2011 and quickly became a local favorite for its craft quality and retro marketing. Founder Clayton Christopher, who previously built and sold Sweet Leaf Tea, needed game-changing leaders in key roles to accelerate growth and reach aggressive revenue targets.

HireBetter provided advisory services and permanent search to build a senior team, identifying and attracting industry veterans with proven track records. As a result, Deep Eddy hit in three years the revenue Sweet Leaf took 11 years to reach, and was acquired by Heaven Hill Brands in 2015 in a deal that exceeded expectations.

Deep Eddy Vodka

Clayton Christopher

Founder