Case Study: Nissan achieves a 24% lower CPL with Hippoc

Nissan’s Impressive 24% Reduction in CPL

Nissan, an automotive brand with a diverse range of models, faced the challenge of reaching different audiences effectively. This often resulted in unfocused campaigns and inefficient ad budget allocation due to under-optimized creatives. To tackle this, their partner Groupe Beaucage used the Hippoc platform to optimize their online advertising.

Hippoc analyzed ad creatives for three car models, predicting their performance and categorizing them into high and low-performing sets. Through A/B testing on Meta, Hippoc’s solution demonstrated a 54.5% increase in leads and an impressive 24% reduction in cost per lead (CPL), providing Nissan with significant revenue benefits and time savings for their marketing team.

Nissan