Case Study: Promod boosts Eastern Europe e-commerce sales with HiPay Fullservice

Promod drives 79% of Polish transactions with HiPay

Promod, a French ready-to-wear retailer, faced the challenge of expanding its e-commerce operations into new Eastern European markets. Their specific hurdles included adapting to local payment habits, such as those in Poland, and implementing effective fraud management. To address this, they partnered with vendor HiPay to implement the HiPay Fullservice solution.

HiPay provided local payment methods and its proprietary Fraud Protection Service tool. This solution successfully managed fraud risk and catered to local preferences, leading to a significant increase in sales. Most notably, the implementation of the Przelewy24 payment method in Poland now accounts for 79% of transactions and placed the Polish site in the top three of the company's e-commerce sites.

Promod