Case Study: Motoblouz achieves frictionless checkout and higher conversion with HiPay and Apple Pay

Motoblouz lifts Apple Pay to over 10% of French flows with HiPay

Motoblouz, a major online retailer of motorcycle equipment, sought a trusted payments partner to support its international expansion and minimize friction in its customer payment journey. The company partnered with payment vendor HiPay to help create a smoother shopping experience and implement a broader payment offering to attract new customers.

HiPay implemented solutions including Apple Pay to create a frictionless payment process. This resulted in Apple Pay becoming the third most popular payment method for Motoblouz customers, accounting for over 10% of flows in France. The solution improved conversion rates and was particularly effective at attracting new customers, with a share 5 points higher than the site average, while also facilitating impulse purchases.

Motoblouz