Case Study: FNB Bank achieves a stronger brand presence and more depositors with Hip Brand Group

FNB Bank boosts deposits with Hip Brand Group after 140+ years in Kentucky

FNB Bank, a long-standing local bank in Kentucky, sought to differentiate itself in a competitive market against both other local banks and mega banks. They partnered with Hip Brand Group for a comprehensive brand reset to modernize their identity and connect more deeply with their community.

Hip Brand Group developed a new brand strategy and visual identity for FNB Bank, drawing on the bank's 140-year legacy and the spirit of its Kentucky communities. The solution repositioned the bank around authenticity and empowerment, launching with new products and a swag celebration. The vendor's work resulted in a significantly larger brand presence and a marked increase in depositors for the bank.

FNB Bank