Case Study: FNB Bank achieves a stronger brand presence and more depositors with Hip Brand Group

FNB Bank boosts deposits with Hip Brand Group after 140-year brand reset

FNB Bank, a long-established local bank in Kentucky, faced the challenge of differentiating its brand to remain competitive against both other local institutions and larger mega banks. To address this, they partnered with the vendor Hip Brand Group for a comprehensive brand reset.

Hip Brand Group implemented a strategic rebranding for FNB Bank, focusing on conveying authenticity, tradition, and community. The solution included a new brand look and personality that repositioned the bank's customers as hardworking, independent Kentuckians. The launch was celebrated with employees and customers, introducing new products and digital guides. The vendor, Hip Brand Group, delivered a marked increase in depositors and a significantly larger brand presence for the bank.

FNB Bank