Case Study: American Museum of Natural History boosts Rotunda circulation with Hinterland

American Museum of Natural History grows Rotunda circulation from 50,000 to 75,000 with Hinterland

The American Museum of Natural History, one of the world's most prestigious science museums, worked with Hinterland on a redesign of its member magazine, Rotunda. The challenge was to create a contemporary publication that would enhance the museum's brand and effectively communicate with its diverse audience.

Hinterland implemented a clean, clear, and flexible layout for the magazine, giving it a modern look that balanced scientific authority with engaging design. As a result of the redesign, the magazine's circulation increased significantly from 50,000 to 75,000. Hinterland's work received favorable feedback from members and successfully captured the imagination of the museum's broad community.

American Museum of Natural History