Case Study: Five for the Fight refreshes brand identity and website with Hint Creative

Five for the Fight refreshes brand identity and launches $5 donations with Hint Creative

Five for the Fight, a cancer research charity sponsored by Qualtrics, sought to leverage its innovative NBA jersey sponsorship with the Utah Jazz to drive awareness and donations. The non-profit partnered with the vendor Hint Creative to refresh its brand identity and website specifically for this high-profile initiative.

Hint Creative developed a refreshed brand identity, the main application of which was a patch worn on the Utah Jazz jerseys. The vendor also created a website to drive awareness and facilitate donations, encouraging people to donate $5 and share their support on social media with the hashtag #5ForTheFight.

Five for the Fight