Case Study: Cotopaxi strengthens its Gear for Good campaign with Hint Creative

Cotopaxi launches 2017 brand campaign with Hint Creative in 2017

The outdoor apparel company Cotopaxi partnered with the branding agency Hint Creative to develop a major brand campaign concept. Their challenge was to extend their "Gear for Good" tagline into a larger, more impactful visual system that could be consistently executed across various mediums and by different teams.

Hint's solution was to work as a tight-knit team with Cotopaxi and a key stakeholder to visually interpret the campaign concept. They created a flexible system designed for easy execution by Cotopaxi's internal team and additional agency partners. The campaign successfully leveraged and expanded the "Gear for Good" message into a broader brand initiative.

Cotopaxi