Case Study: Babe Lash achieves 133% sales growth with Hint Creative brand refresh

Babe Lash boosts sales 133% with Hint Creative

Babe Lash had cultivated a loyal following with its effective lash serum but faced a challenge with fragmented product architecture and positioning as it expanded its line of performance cosmetics. This growth made a cohesive brand strategy essential. The company engaged the Utah branding agency Hint Creative to guide them through a full brand refresh.

Hint Creative developed a strategic brand platform centered on Babe Lash's core values and overhauled its product naming and architecture. This culminated in a comprehensive rename and rebrand, establishing a cohesive new look and feel. The results were significant and immediate; Hint Creative reported a 133% year-over-year sales increase for the month the first campaign launched, overall growth of 236% in 2021, a 124% increase in first-time customers, and a 300% increase in returning customers.

Babe Lash