Case Study: Simpro Group achieves a 10% win-rate lift with Hindsight

Simpro Group increases win rates 10% with Hindsight

Simpro Group, a provider of field service management software, faced a challenge with manual and outdated competitive intelligence processes. Their static battlecards were expensive to maintain and often obsolete, while win-loss data from CRM fields and surveys was unreliable. They needed a unified platform that could deliver fast, AI-driven insights to their sellers across multiple brands. They turned to the vendor Hindsight for a solution.

By implementing Hindsight, Simpro Group replaced its fragmented tools with a dynamic system that integrates directly into seller workflows like Slack. The AI-powered platform provides real-time, deal-specific guidance drawn from actual call and CRM data. This solution led to a measurable 10% increase in new business win rates, built greater seller confidence, and enabled the company to scale competitive enablement across all its brands efficiently. Hindsight was directly credited with helping to close deals that might otherwise have been lost.

Simpro Group