Case Study: PurpleLab turns lost deals into strategic wins with Hindsight

PurpleLab lifts new business win rates 16% with Hindsight

PurpleLab, a health-tech company focused on healthcare data and analytics, faced a significant challenge in understanding the reasons behind its sales wins and losses. Their manual and inconsistent win-loss analysis process resulted in unreliable data, with valuable feedback often missed or buried in their CRM. This lack of actionable intelligence made it difficult for teams to make strategic decisions. To address this, they turned to the vendor Hindsight for a solution.

By implementing Hindsight, PurpleLab automated its deal analysis. The service uses AI to review closed deals and conduct timely interviews with sales reps via Slack or email. This provided the company with structured, actionable insights into competitors, pricing, and product gaps. As a result of using Hindsight, PurpleLab identified a $7 million pipeline gap related to a missing data source, reduced internal friction between teams, and increased its new business win rate by 16%.

PurpleLab