Case Study: LaunchDarkly Scales Competitive Intelligence Across 200+ Sellers with Hindsight

LaunchDarkly scales competitive intelligence across 200+ sellers with Hindsight

LaunchDarkly, a leading feature management platform, faced a challenge in scaling its competitive intelligence (CI) program. With over 200 sellers and more than 25 competitors to track, their manual processes of gathering intel through Slack, rep conversations, and web searches were slow and inconsistent. This left their one-person CI team unable to provide timely and actionable insights to the entire sales force.

By implementing Hindsight, LaunchDarkly automated competitor tracking and deployed automatic seller surveys after every closed deal, which increased deal feedback volume by 200x. The Hindsight platform used AI to analyze this data, providing real-time enablement content and strategic insights. As a result, reps received competitive answers in minutes instead of days, and the competitive win rate increased by 12%, allowing a single CI manager to effectively support the entire sales organization.

LaunchDarkly