Case Study: National Automobile Finance Company boosts sales and application quality with Hinda Incentives

Strengthening Sales Partnerships Increasing brand awareness and sales through a partner incentive program

The National Automobile Finance Company, a provider of financial services to auto dealerships, faced the challenge of driving more and higher-quality credit applications. To become the top-of-mind choice for dealership finance managers, they partnered with Hinda Incentives to create a points-based incentive program.

Hinda designed a solution where finance managers earned points for meeting sales goals, which were redeemable for brand-name rewards. This program significantly boosted the vendor's brand awareness and sales performance. The results included a 22% sales growth, generating $1.1 million in new revenue, and an application acceptance rate that jumped from 23% to 54%. Furthermore, the initiative attracted 3,852 new dealership partners through referrals, demonstrating the powerful success of the Hinda program.