Case Study: a major food manufacturer boosts foodservice condiment sales with Hinda Incentives

Major Food Manufacturer - Customer Case Study

Hinda Incentives partnered with a major food manufacturer that sought to increase condiment sales through its foodservice broker network. The challenge was to drive a 7.5% sales growth by capturing the attention and discretionary efforts of the broker sales representatives across 25 different brokerage organizations.

The solution from Hinda Incentives was a quarterly non-cash incentive program that created urgency and healthy competition. Brokerage teams were grouped by size and rewarded with points for achieving sales quotas and moving new products, with top performers earning bonus points. The program generated a 19.3% increase in case sales, nearly triple the original goal, and delivered a 10:1 return on sales and over a 250% return on investment.