Case Study: a leading North American distributor boosts channel sales with Hinda Incentives

Increasing channel sales and awareness through communication programs

A leading North American distributor of automotive parts and accessories sought to increase its channel sales and become the preferred supplier for 2,300 automotive shops. To address this challenge, the distributor partnered with Hinda Incentives to develop a strategic incentive program aimed at boosting brand awareness and sales penetration.

Hinda Incentives implemented a comprehensive communication and promotion plan to keep the distributor’s brand top-of-mind and drive traffic to the program website. This involved running monthly and seasonal campaigns, which were validated by audience studies. The strategy resulted in enormous success, with email open rates of 20-30%, logins increasing by up to 152%, and award redemptions rising by up to 157%. Hinda helped the distributor achieve a 25% year-over-year increase in logins, 9.4% participant growth, and 82% penetration of its target audience.