Case Study: a construction products manufacturer grows market share with Hinda Incentives

How established programs helped a construction company grow market share

A construction products manufacturer faced the significant challenge of navigating a severe downturn in the construction industry in 2020, where market-wide sales plummeted by nearly 20%. The goal for their long-running incentive programs, managed by Hinda Incentives, shifted from fostering growth to simply maintaining sales and preserving critical relationships with channel partners and contractors during this turbulent period.

Hinda Incentives provided a consolidated online platform for the manufacturer's contractor loyalty and channel partner programs. This solution streamlined communication, rewards access, and program administration. The result was that the client's sales dipped by less than 1% in the US and grew by 4% in Canada, significantly outperforming the market. This led to a substantial increase in market share, demonstrating the value of the loyalty Hinda Incentives helped build.