Case Study: Station Park achieves a sold-out first phase with Him & Her branding

Station Park sells 500 units in 6 months with Him & Her

The customer, Station Park, a major real estate development by VanMar Developments, faced the challenge of branding one of the largest-ever condo projects in Waterloo Region. Their goal was to create a distinct and galvanizing identity to represent the innovative region and build confidence with both local and investor communities. They engaged the vendor, Him & Her, for a comprehensive solution involving experiential branding, strategic consulting, and marketing.

Him & Her implemented a full suite of services including project branding, a sales center, marketing strategy, advertising, and website design. This solution was instrumental in growing a reliable registration list and collecting actionable data. The project launched within six months and sold out its first phase of 500 units, generating $250 million in revenue within one month and over $500 million sold across more than 1000 units total.

Station Park