Case Study: Kitchener-Waterloo Oktoberfest revitalizes its brand experience with Him & Her

Kitchener-Waterloo Oktoberfest revitalizes its brand with Him & Her

The Kitchener-Waterloo Oktoberfest, a cherished community festival, sought to revitalize its iconic event to bridge its rich heritage with a more modern appeal. Partnering with vendor Him & Her, the festival engaged their services for strategic consulting, branding, advertising, and social media to breathe new life into the celebration.

Him & Her implemented a comprehensive solution that included refreshed brand visuals, strategic storytelling, and unified creative direction across all marketing collateral and advertising. This approach successfully modernized the event's experience while honoring its tradition, helping the small but mighty Oktoberfest team energize the celebrated festival for its community.

Kitchener-Waterloo Oktoberfest