Case Study: Granite Homes builds trust in a new small-town market with Him & Her

Granite Homes wins 2025 Project of the Year with Him & Her

Him & Her partnered with Granite Homes, an award-winning real estate developer, to address the challenge of expanding into a new rural market. The customer needed to build trust and create a brand presence that would resonate with a small-town community, which had values distinct from their previous urban clientele.

The solution from Him & Her involved creating a comprehensive branding and marketing strategy rooted in transitional design. This included targeted digital ad campaigns, a bespoke sales experience featuring a touch-screen table with real-time data, and experiential design. The results were highly successful, attracting families from the Greater Toronto Area and leading to the development being recognized as the 2025 Project of the Year by the GDHBA Awards of Distinction.

Granite Homes