Case Study: Circle K boosts community brand awareness with Him & Her's Santa's Fuelling Station activation

Circle K boosts community branding with Him & Her at Santa's Fuelling Station

The customer, Circle K, partnered with the vendor Him & Her to create a humble yet effective community-focused brand activation. Their challenge was to generate branding and awareness in a way that felt genuine and less corporate.

Him & Her developed a strategic mobile activation called "Santa's Fuelling Station" for the Santa Claus Parade. The solution included a full visual identity, strategic planning, design execution, and print production to hand out free cookies and milk. The result successfully brought Circle K's vision to life, generating great branding and community awareness. The client reported that the activation perfectly achieved their goal of making the event more about the community.

Circle K