Case Study: Bright Building achieves eco-friendly real estate branding with Him & Her

Bright Building generates qualified leads with Him & Her for 741 King St W

The real estate developer Bright Building engaged the agency Him & Her to create a distinct brand and launch campaign for its new eco-friendly residential development in Kitchener. The challenge was to personify the building's construction vision and effectively market the energy-efficient structure to stand out in the market.

Him & Her developed the "Bright Building" brand name and a hygge-inspired identity that was integrated across all marketing, from digital and social campaigns to print and out-of-home ads. This solution successfully generated qualified leads for the Bright Building sales team, fulfilling the project's goal to showcase its innovations and bring the development to life.

Bright Building