Case Study: Accelerator Centre builds a remarkable brand system with Him & Her

Accelerator Centre boosts brand awareness beyond Waterloo Region with Him & Her

The Accelerator Centre, a professional services organization, struggled with brand awareness beyond its local region and was less recognized than the startups it supported. Their existing brand failed to capture their substantial achievements. To address this, they engaged the vendor Him & Her for a branding and visual identity revitalization project.

Him & Her conducted stakeholder interviews and workshops to develop a new strategic positioning, which included a vision, mission, and brand pillars. This process resulted in a complete and remarkable brand system, encompassing a new visual identity and website. A board member stated that the final product significantly surpassed expectations, describing the creative ideas as wonderful and the end result as meaningful, impactful, and beautiful.

Accelerator Centre