Case Study: YUKI improves product decisions with Hike One

YUKI boosts product discovery with Hike One and drives 30% year-on-year growth

The customer, YUKI, an online accounting platform, felt out of touch with their users and faced long development cycles, causing a disconnect between their product and business teams. They partnered with vendor Hike One to implement Continuous Discovery coaching in order to recenter user needs and increase business value.

Hike One embedded coaches into two product teams to cultivate a product mindset, guiding them through workshops, user interviews, and the creation of opportunity solution trees. The solution included a Design Sprint to quickly validate assumptions. This approach helped YUKI's teams create a shared understanding with stakeholders, shorten feedback loops, and build a living roadmap. As a result, Hike One helped position YUKI for continued 30% year-on-year growth without losing touch with their end users.

YUKI