Case Study: TKP Pensioen makes pension planning accessible to 3 million users with Hike One's digital platform

TKP Pensioen boosts onboarding conversion to 80% with Hike One

The customer, TKP Pensioen, one of the largest pension administration organizations in the Netherlands, faced the challenge of creating a single digital platform to serve 23 different pension funds and their diverse audience of nearly 4 million users. They engaged the vendor Hike One to design a complex product that could accommodate a wide range of digital skills and provide a central place for all user communication and pension planning.

Hike One designed a user-friendly platform that simplified the pension planning process, reduced cognitive overload, and delayed the mandatory login to increase engagement. A key result was an impressive 80% conversion rate for email address collection during onboarding. The solution also included a reusable design system, which significantly reduced future design and development time for TKP Pensioen while allowing each pension fund to maintain its own identity.

TKP Pensioen