Case Study: Marktplaats strengthens UX and design maturity with Hike One

Marktplaats boosts UX research with Hike One through bi-weekly tests and monthly usability testing

Marktplaats, the Netherlands' largest online marketplace, faced the challenge of improving its complex buyer and seller user experience and climbing the UX maturity ladder to innovate its product and design processes. To achieve this, they partnered with Hike One for strategic digital product design services, research, and team support.

Hike One implemented a comprehensive solution including lean experimentation, bi-weekly assumption validation, and monthly usability tests. They provided a dedicated UX research team, created a new illustration style and animations, and offered continuous UX support to fill skill gaps. This long-term partnership helped Marktplaats stay focused on its mission, with Hike One's work adding significant value by creating a more relatable identity and a trusted, seamless ecosystem for its users.

Marktplaats