Hike One
32 Case Studies
A Hike One Case Study
The customer, Hoogendoorn, a global innovator in horticultural automation, faced the challenge of overhauling the user interface for its IIVO process computer. They needed to update the functionality and user journey to serve a diverse user base while ensuring established clients remained loyal. Vendor Hike One was engaged to conduct in-depth research to understand these disparate user needs.
Hike One implemented the solution by conducting extensive onsite research and client interviews, leading to the development of a completely new UI and back-end system with a modern visual identity. The new designs were well-received by Hoogendoorn's customers. Furthermore, the project's success encouraged Hoogendoorn to prioritize design, and Hike One helped them establish their own internal UX team to support future product evolution.