Case Study: Flow achieves a successful B2B fintech product launch with Hike One

Flow launches a new B2B fintech product with Hike One

Flow, a FinTech platform originally built for consumer financial automation, sought to explore new avenues for growth by shifting its focus from B2C to the B2B market. Partnering with Hike One, the customer needed to understand how its core vision of automated money flows could be scaled and adapted to meet the needs of businesses.

Hike One conducted a collaborative product discovery process to help Flow reframe its strategy around a B2B proposition. This involved mapping legal and technical requirements, researching solutions, and designing a tailored user experience focused on the needs of small businesses. The result was the successful launch of a new B2B-focused product, positioning Flow as a new player in the B2B fintech space.

Flow