Case Study: Portfolio Management Research boosts content discovery and engagement with HighWire Press

Portfolio Management Research adds personalized homepage features with HighWire Press across 13 journals

Portfolio Management Research (pmr), a publisher of investment journals hosted on the HighWire platform, sought to enhance user engagement and content discovery for its audience. The challenge was to personalize the experience on its homepage to help users more easily find relevant articles among a growing library of over ten thousand publications.

HighWire Press designed and implemented a solution featuring three new homepage sections: a "Recommended for You" area with personalized articles, a "What’s Popular" carousel showing trending content, and a "Latest Issues" module. This personalized approach reduced the time users spent searching for content, allowing them to spend more time engaging with research. HighWire developed the back-end logic, APIs, and personalization engine to power these features, resulting in a more tailored and efficient user experience.

Portfolio Management Research (pmr)