Case Study: American Diabetes Association achieves increased digital advertising revenue with HighWire Press

American Diabetes Association launches four journal sites in under five months with HighWire Press

The American Diabetes Association (ADA) faced the challenge of holistically redesigning its content platform to provide better viewability for advertisers, a streamlined reader experience, and improved mobile support. To meet these goals, the ADA partnered with vendor HighWire Press to implement a solution using the JCore platform.

HighWire Press converted the ADA's four journals to the new platform, launching the redesigned sites in under five months. The solution delivered increased viewability options for advertisers and a responsive design for mobile readers. This resulted in an enhanced user experience and, critically, led to increased digital advertising revenue for the ADA in the first year.

American Diabetes Association