Case Study: Zeplin boosts sales productivity with Hightouch

Zeplin improved sales productivity by prioritizing leads using customer data with Hightouch

Zeplin, a design delivery product used by millions of customers, needed a better way to help Sales prioritize the right leads for expansion. Its team was using separate dashboards in tools like Retool and Intercom to view product usage data, and an earlier manual CSV-based process was slow, outdated quickly, and difficult to manage in Salesforce.

Hightouch solved this by syncing Zeplin’s product usage data and Product Qualified Lead scoring model into Salesforce every hour, automatically creating leads above a threshold and assigning account executives. Hightouch also helped link leads to existing accounts and power other workflows across the company. As a result, Zeplin improved sales productivity and close rates, and the Sales team could work more efficiently with key product data directly in Salesforce.

Zeplin

Andrew Yip

Sales Operations