Case Study: WHOOP achieves a 10% lift in cross-sell conversions with Hightouch AI Decisioning

WHOOP drives 10% lift in cross-sell conversions with Hightouch

WHOOP, a health and fitness company providing wearable devices, faced a challenge in maximizing customer lifetime value through cross-selling apparel and accessories. Their lifecycle marketing team was stuck using manual, batch-and-blast email campaigns and after a year of experimentation, had made little progress. To overcome this, they turned to Hightouch's AI Decisioning platform.

By implementing Hightouch's solution, WHOOP shifted to personalized, one-to-one customer experiences. The AI Decisioning platform integrated with their existing data and email systems, allowing it to optimize marketing efforts automatically. This resulted in a 10% lift in cross-sell conversions within six weeks and a projected 20% uplift in revenue for 2025.

WHOOP