Case Study: WHOOP boosts member engagement by 128% with Hightouch

WHOOP boosts member engagement by 128% with Hightouch

WHOOP, a wearable technology company focused on health and fitness, partnered with the vendor Hightouch to enhance its member engagement. The challenge was to create highly personalized and effective multi-channel marketing campaigns for its fitness challenges.

Using Hightouch as part of a composable CDP, WHOOP powered a targeted campaign strategy. The solution involved integrating Hightouch with Iterable to execute these personalized campaigns. This approach led to a 128% increase in active challenge participants and boosted open rates by 60%, significantly improving overall member engagement.

WHOOP