Case Study: WeightWatchers boosts new member growth and cuts data onboarding time with Hightouch

WeightWatchers partners with Hightouch & Snowflake to boost new member growth by 52% and reduce data onboarding by 2 weeks

WeightWatchers, one of the world’s largest weight management organizations, partnered with Hightouch to improve its paid media data onboarding process. The marketing team needed to acquire new members and win back churned users, but their existing onboarding solution was slow, hard to observe, expensive, and required constant engineering support. They also struggled with low match rates that limited audience targeting and suppression.

Using Hightouch as a composable CDP with Snowflake, WeightWatchers enabled self-serve audience creation, faster activation, and better match rates across ad platforms. Hightouch cut onboarding time from 2 weeks to 5 minutes, reduced onboarding costs by 80%, improved LTV-based ROAS by 24%, and increased new-to-brand members converted from Meta by 52%. Match rates also improved significantly, including TikTok from 9% to 23%, Google from 44% to 64%, and Meta from 78% to 89%.

WeightWatchers

Annie Davis

Senior Manager, Paid Social