Case Study: Vendr automates customer touchpoints and reporting with Hightouch

Vendr automates customer touchpoints with dbt, Hightouch, and Snowflake

Vendr, the SaaS buying platform that helps companies manage supplier relationships and contract negotiations, was growing rapidly and needed a more scalable data stack to keep up. As its team expanded, Vendr struggled with a makeshift Postgres warehouse, dbt Core, and self-hosted Metabase, while also spending too much time on manual customer follow-ups across email and Slack.

Hightouch helped Vendr centralize on Snowflake and dbt Cloud, then use Hightouch to operationalize those models into HubSpot, Slack, and Google Sheets. With Hightouch, Vendr automated deal-stage notifications, customer surveys, Slack escalations, and financial reporting—saving its Head of Operations four extra weeks per year and eliminating a full day of weekly manual messaging work for two employees.

Vendr

Erik Edelmann

Senior Analytics Engineering Manager