Case Study: Univé boosts travel insurance conversions and omnichannel personalization with Hightouch

Univé boosts travel insurance conversions 79.6% with Hightouch

Univé, a major insurance provider in the Netherlands, faced challenges with fragmented customer data that made timely and relevant omnichannel personalization difficult. This led to generic messaging, slow campaign launches, and a lack of governed data access for regional teams. To overcome this, Univé adopted Hightouch as a composable CDP to work with their existing Snowflake data warehouse.

By implementing Hightouch, Univé's marketing team gained self-serve access to centralized data, enabling them to launch personalized campaigns faster across web, app, email, and ads. The results were significant, including a 79.6% uplift in travel insurance conversions, a 48% increase in calculator follow-up actions, and a 221.4% improvement in customer interaction with in-app recommendations. Hightouch also helped reduce ad waste by suppressing existing members from acquisition campaigns.

Unive