Case Study: Thumbtack cuts campaign cycles from weeks to days with Hightouch Lifecycle Studio

Thumbtack cuts campaign cycles from 6 weeks to days with Hightouch

Thumbtack, a company connecting homeowners with local professionals, faced significant challenges in its marketing campaign process. The lifecycle team, led by Joshua Mack and Alex Goldstein, struggled with lengthy coordination across multiple teams, causing campaign cycles to take 4-6 weeks. This slow process prevented them from delivering personalized content at scale and testing new ideas efficiently, leaving many potential campaigns stuck in the backlog. They turned to Hightouch and its Lifecycle Studio product to find a solution.

By implementing Hightouch Lifecycle Studio, which integrated directly with their data in BigQuery, Thumbtack's marketing team gained a self-service tool that dramatically accelerated their workflow. The solution enabled them to generate over 20 personalized campaign variants, drastically reduce coordination time from 40 hours to 10, and cut the campaign launch cycle from weeks to just days. Hightouch empowered the team to execute sophisticated, data-driven personalization that was previously out of reach, leading to more effective marketing and improved customer trust.

Thumbtack