Case Study: The Zebra boosts match rates and personalization with Hightouch

The Zebra boosts match rates by 170% and drives personalization with Snowflake, Hightouch and Iterable

The Zebra, a leading insurance marketplace, needed a better way to access customer data and launch relevant campaigns across channels. Its marketing team was slowed by custom integrations, manual data requests, and limited self-serve access to first-party data in Snowflake, making personalization and ad optimization difficult. The company turned to Hightouch, along with Snowflake and Iterable, to create a composable CDP and unlock data-driven activation.

With Hightouch, The Zebra synced first-party data from Snowflake into Iterable and ad platforms, enabling self-serve audience creation, richer conversion events, and more personalized lifecycle campaigns. The results were significant: Facebook ad match rates increased by 170%, campaign creation time dropped from more than three months to a few days, email click-through rates rose by 70.6%, unsubscribes fell by 50%, and data sync frequency improved from six months to about one day.

The Zebra

Claire Look

VP of Data