Case Study: Salomon cuts audience build time by 14x with Hightouch and Snowflake

Salomon cuts audience build time 14x with Hightouch

Salomon, a global outdoor sports brand, was struggling with slow and inefficient audience activation due to a bottlenecked data platform. Their marketing teams had to wait days for data teams to build segments, causing campaigns to miss critical opportunities. This system prevented them from leveraging their sophisticated ML models and first-party data for timely, personalized marketing across their complex global ecosystem.

By implementing Hightouch alongside Snowflake, Salomon created a composable CDP that unlocked self-serve data activation. Hightouch connected their Snowflake data directly to all marketing and media platforms, allowing teams to build audiences themselves in minutes instead of days. This resulted in a 14x faster audience creation, a 30% increase in email open rates, and an 85% higher click-through rate. A subsequent pilot of Hightouch AI Decisioning further increased email click rates by 124% and order completion rates by 19.5%.

Salomon