Case Study: Retool boosts personalized email engagement with Hightouch

Retool Increased Their Email Response Rate by 32% Using Personalized Outreach

Retool, a product-led growth company that helps teams build internal tools quickly, needed a better way to personalize outreach to trial users. Their product usage data lived in the data warehouse, but it wasn’t available in HubSpot or Salesforce, making it difficult for SDRs and marketing ops to tailor emails with relevant context.

Using Hightouch, Retool synced product usage data from its warehouse into HubSpot and Salesforce so sales and marketing teams could act on fresh usage signals inside the tools they already used. With Hightouch, Retool saw a 32% increase in reply rate, a 500% increase in click rate, and up to a 100% increase in open rates, while also speeding up personalized campaign launches.

Retool

Jake Levinger

Marketing Ops