Case Study: Ramp drives 25% of sales pipeline with Hightouch

Ramp drives 25% increase in new business using Snowflake, dbt, and Hightouch to Automate Personalized Prospecting

Ramp, a finance automation platform and corporate card provider, was growing rapidly and its data team was struggling to keep up. As headcount and data usage increased, their previous warehouse ran into concurrency issues, deadlocks, and costly manual workload tuning, while business teams needed easier access to trusted data in the tools they used every day. To solve this, Ramp adopted Hightouch alongside Snowflake and dbt.

With Hightouch, Ramp activated dbt-modeled data from Snowflake into Salesforce, HubSpot, Outreach, Slack, ad platforms, and even Postgres to automate sales, marketing, underwriting, and monitoring workflows. The results were strong: Ramp reduced data platform costs by 20%, increased transformation speeds by 33%, built new customer 360 data models, and created a personalization engine that generates 25% of all sales pipeline through its outbound automation team.

Ramp

Kevin Chao

Senior Analytics Engineer