Case Study: Otrium achieves 70% faster campaign launches with Hightouch Ad Studio

Otrium cuts campaign launch time by 70% with Hightouch

Otrium, a company that helps over 300 fashion brands sell end-of-season inventory across Europe, faced a significant challenge in launching marketing campaigns quickly enough to capitalize on timely promotions. Their growth team, led by Philip Sonneveldt, was bottlenecked by a slow, resource-intensive process that took up to four weeks to go from a brief to a live campaign, causing them to miss opportunities and leave potential growth on the table. They turned to their existing vendor, Hightouch, to test its Ad Studio product.

By implementing Hightouch Ad Studio, Otrium's team could generate hundreds of on-brand ad concepts in a single session, dramatically accelerating their workflow. The solution connected to their ad accounts and product catalog to automatically perform research and generate assets. This allowed Hightouch to help Otrium cut its campaign launch time by 70%, from four weeks down to one. The generated creatives also outperformed their previous ads, driving a 15% increase in conversions, a 13% higher click-through rate, and a 10% improvement in return on ad spend.

Otrium