Case Study: On Deck increases profile views by 70% with Hightouch

On Deck increases profile views by 70% with Snowflake, Hightouch, and Mixpanel

On Deck, a curated community platform for founders, needed a better way to keep member profiles fresh, connect siloed data, and make it easier for teams to access and use customer insights. To solve this, On Deck worked with Hightouch and its modern data stack, including Snowflake and Mixpanel, to centralize data and power more engaging product experiences.

Hightouch helped On Deck automate data flows from Snowflake into tools like Airtable, Mixpanel, Postgres, and LaunchDarkly, enabling self-serve access for business teams and faster product experimentation. The results included a 70% increase in profile views, weeks of engineering time saved, and new data-driven features such as Slack thread summaries, advanced search, and A/B testing workflows.

On Deck

Steven Schmatz

Head of Engineering