Hightouch
30 Case Studies
A Hightouch Case Study
Nando’s, the flame-grilled peri-peri chicken chain with 450+ outlets across the UK and Ireland, wanted to become more data-driven to improve customer loyalty and marketing. However, its existing ELT and data pipeline setup was slow and manual, making it difficult for marketing teams to access reports quickly, segment customers effectively, and act on data in near real time. Hightouch was brought in alongside a modern data stack to help address these challenges.
Hightouch, with BigQuery and Fivetran, helped Nando’s centralize data in Google Cloud and activate modeled warehouse data into marketing tools, ad platforms, and segmentation workflows. This reduced the time spent moving data for campaigns from 80% to 20%, a time savings of 80%, while enabling faster, more targeted loyalty campaigns, better access to customer insights, and more time for the data team to focus on higher-value analysis.
Miguel Puig
Technical Lead