Case Study: Mews boosts personalized engagement with Hightouch

Mews creates multi-touch journeys with Databricks, Hightouch, and Intercom

Mews, a cloud-based property management platform serving over 3,500 hospitality brands, struggled with scattered customer data across multiple systems and no centralized source of truth. This made it difficult for the company to segment audiences, personalize communication, and keep customers and partners informed about product changes and compliance updates. To solve this, Mews turned to Databricks, Hightouch, and Intercom.

Using Databricks to build a unified customer data foundation and Hightouch to sync curated data from Databricks into Intercom, Mews enabled marketing and product teams to activate data without manual CSV uploads or custom scripts. With Hightouch, syncs that once took days now take minutes, reducing engineering time and eliminating data silos while enabling granular segmentation and automated multi-touch journeys. The result was stronger engagement, including 50% open rates and 4% click-through rates, along with more targeted communication for customers and partners.

Mews

Vojta Kopal

Director of Engineering, Data Science