Case Study: Lucid achieves a 52% ROAS increase with Hightouch

Lucid Increases ROAS by 52% with Snowflake, dbt, and Hightouch

Lucid, a visual collaboration suite used by millions of users across 180 countries, needed a better way to personalize marketing and optimize ad spend. With a limited data stack built on AWS Redshift, the team lacked a 360-degree view of the customer, struggled with complex data transformations, and had difficulty sending data to marketing and ad platforms. Hightouch helped Lucid move beyond rigid out-of-the-box tools and build a more flexible data-driven marketing foundation.

Lucid implemented Hightouch alongside Snowflake and dbt to power data activation from a centralized, trusted data stack. Hightouch enabled Lucid to replace fragile custom pipelines and manual CSV uploads with fast integrations and audience creation, cutting setup time from 12–16 hours to minutes and saving an average of 12.5 engineering hours per integration. With Hightouch, Lucid achieved a 52% increase in ROAS in Google Ads, a 37% increase in new users, and better first-party audience targeting for marketing campaigns.

Lucid

Weston Rowley

Director of Strategy & Analytics