Case Study: a leading subscription platform doubles e-commerce purchases and boosts email sales with Hightouch

Leading subscription platform doubles e-commerce purchases with Hightouch

A leading subscription platform was using a traditional Customer Data Platform (CDP) that could not support its complex data models. This limitation prevented them from optimizing ad spend, personalizing email campaigns to increase e-commerce purchases, and decreasing customer support ticket handling time. They turned to Hightouch to implement a Composable CDP solution.

By using Hightouch to sync data from its Snowflake data warehouse to platforms like Braze and its support tools, the company suppressed active members from ad campaigns, sent highly personalized emails, and empowered support agents with immediate customer data. The results included an 8% increase in sales from emails, a doubling of e-commerce purchases for new members, and a one-minute decrease in the average handling time for support tickets.