Case Study: IntelyCare saves $1M in marketing spend with Hightouch

IntelyCare saves $1M in marketing spend with Hightouch

IntelyCare, a leading tech-enabled nurse staffing platform, faced challenges with data access, query performance, and delivering personalized user experiences. Their decentralized data stack was causing production issues and preventing them from optimizing real-time facility and nurse matching, a critical need during the COVID-19 pandemic. They turned to Hightouch to help activate their customer data.

By implementing Hightouch, IntelyCare empowered business teams to self-serve audience segments for personalized marketing and real-time notifications without relying on engineers. This solution saved the company over $1M in annual marketing spend, increased controlled experiments from 6 to 50+ per year, and reduced new nurse shift cancellations by 25%. Hightouch was vital in mitigating COVID-19 transmission risk by ensuring data accuracy.

IntelyCare