Case Study: Morning Brew boosts audience targeting, deliverability, and revenue with Hightouch

How Morning Brew powers their multi-million dollar media empire with Hightouch

Morning Brew is a multimedia company known for its business newsletter reaching over 4 million subscribers worldwide. The marketing team needed a better way to activate customer data for acquisition, retention, email deliverability, and audience targeting, but their legacy process relied on manually pulling CSVs from Snowflake for every campaign, slowing them down and limiting personalization. They turned to Hightouch and its composable CDP to make their warehouse data immediately usable across marketing channels.

With Hightouch, Morning Brew automated audience building and data syncing from Snowflake into email and ad platforms, enabling churn flows, suppression lists, conversion API feeds, and richer segmentation for paid media and on-site personalization. The result was increased acquisition and retention, higher email engagement to reduce churn and improve deliverability, reduced CAC and improved ROAS across channels, better attribution, and a new revenue stream from personalized website experiences.

Morning Brew

Erika Olsen

Senior Growth Marketing Manager